Consumer Essentials
Ashworth & Vale
Premium pet nutrition, family-founded 1974
Investment thesis
A third-generation family business with genuine brand affection and an under-invested supply chain. Our investment provided liquidity to retiring family shareholders while keeping the family name, recipes and site intact, and funded the manufacturing capacity the brand had outgrown.
Partnership highlights
- Second production line commissioned
- Independent retail distribution extended to 2,400 stockists
- Family shareholders retained a meaningful minority stake
- B Corp assessment underway
“My grandfather's name is still above the door. That mattered more than the price.”